Social media marketing · New York
Most businesses don't need more posts. They need fewer, better ones, made for the two channels their customers actually use, tied to something that makes money. We run social like a system, not a hamster wheel.
One idea, adapted per platform. Tap through to see the same announcement rewritten for each one, because copy-pasting it everywhere is why nobody engages.
The problem
The usual arrangement: an agency posts five times a week on four platforms, sends a monthly report full of impressions, and nobody can point to a single customer who came from it. The account grows. The business doesn't.
Meanwhile the posts that actually work, the ones from the owner, filmed on a phone, with something real to say, get made whenever somebody remembers.
We fix the second problem and stop pretending the first one is working.
The content engine
Pick a posting rhythm and the channels you care about. The calendar fills with a real mix, because "post daily" means nothing until somebody decides what goes in each slot.
Posts per week
Channels
An illustration of a rhythm, not your plan. Yours comes out of the audit, and it starts smaller than most people expect.
Channels
Being on every platform is how small teams end up doing all of them badly. Here's the short version of who each one is for.
Best for: hospitality, retail, trades, anything visual or local.
Reels reach new people, the grid reassures them once they land. Stories do the day-to-day and keep regulars warm.
Skip it if: your buyers are procurement managers and your product photographs like a spreadsheet.
Best for: B2B, professional services, recruiting, high-value sales.
The only network where a detailed post about a boring industry problem outperforms a polished ad. Written by a person, not a brand account.
Skip it if: you sell to consumers on impulse. Nobody buys a bagel from LinkedIn.
Best for: reaching people who have never heard of you, fast.
Still the cheapest reach available if you can make things that don't look like advertising. Demands volume and a tolerance for looking unpolished.
Skip it if: nobody internally will get on camera. It does not work without faces.
Best for: local businesses, events, community, older demographics.
Quietly the best place for neighbourhood businesses. Groups, events and reviews do more work than the feed does.
Skip it if: your audience is under 25 and you're only posting to look present.
Best for: explaining things, and being found for years afterwards.
The one channel where a video keeps earning long after you post it. Shorts for reach, longer pieces for trust and search.
Skip it if: you can't commit to a cadence. One video a quarter builds nothing.
Best for: the audience you already own.
Not technically social, and usually the highest return of anything on this page. We'll almost always suggest you fix this before adding a channel.
Skip it if: you have no list and no plan to build one, which is itself the first problem.
Reporting
Most social reports are built to look impressive. Flip the switch and compare what usually gets reported with what we put in front of you.
A page from a monthly report
Your numbers fill the brackets. We'd rather show you the shape of the report than invent results we haven't earned.
Ground rules
Some of these are common enough that agencies sell them as features. They buy a number today and cost you reach, or your reputation, later.
Ask us why →How it goes
Any agency that starts posting in week one is guessing. We'd rather spend that time learning what your customers respond to.
Pricing
Thirty days' notice, always. An agency that needs a year-long contract to keep you is telling you something.
Social Core Plan
Ideal for: Businesses establishing a consistent, branded social media presence on one platform.
[From $ 500] /moRolling monthly
Social Pro Plan
Ideal for: Growing brands scaling content across multiple platforms with paid social.
[From $ 900] /moRolling monthly
Social Premium Plan
Ideal for: High-growth brands that need a full social media operation across all active platforms.
[From $ 1500] /moRolling monthly
Ad spend is always billed by the platform, directly to you. We never mark it up, and you keep the ad account.
FAQ
Engagement and reach usually move within four to eight weeks. Enquiries take longer, often a quarter, because people follow you for a while before they need you. Anyone promising leads in thirty days is either running ads or making it up, and if ads are the right answer we'll say so.
For some channels, honestly, yes. Faces outperform everything else on TikTok and Reels. If nobody will do it, we'll steer you towards channels and formats that don't need it rather than making you pay for content that won't work.
We do, in your voice, after a session where we record how you actually talk about the work. You approve everything in a shared calendar before it goes out. We use AI as a drafting tool the way we use a calculator, and never as a substitute for having something to say.
No. You pay the platform directly from your own ad account, so you can see every dollar. We charge for the work of running it, not a percentage of what you spend, which keeps our advice honest when the right move is to spend less.
Often the best arrangement. We build the strategy, the content pillars and the templates, run a training session, and check in monthly. You keep the part you're good at, which is knowing the business, and stop doing the part that stalls you at 9pm on a Sunday.
We agree what's off-limits before we start, and anything sensitive gets your sign-off. If something lands badly, we tell you first, take it down if it warrants that, and write the response with you rather than quietly deleting comments.
You do, both. Accounts stay in your name with us added as a manager, and every photo, video and edit we make is handed over in full resolution. If you leave, you take the library with you and we remove our access the same day.
Start with an audit
A free audit: what your last ninety days actually did, which channel deserves your effort, and the three changes we'd make first. Yours to keep, whether or not you hire us.
Prefer to talk? 929-619-7339, weekdays 9–6 ET.
Tell us what you’re building. We design and build high-quality digital products globally.
