Shopify & Shopify Plus development · New York

Stores that load fast and check out faster.

We design and build Shopify stores for brands tired of losing sales to a slow theme. Custom design, clean Liquid, and a checkout that doesn't leak carts. Built in New York, shipped nationwide.

Free 30-minute store audit: speed, product pages, checkout, and the three fixes we'd make first. Yours to keep, whether or not you hire us.

DEMO STORE
fifthfloorcoffee.com/products/cold-brew
FIFTH FLOOR ShopSubscribeAbout
FIFTH FLOOR COLD
BREW

Single origin · 12 oz cans

Cold Brew Concentrate

$18.00

Loaded in 0.9sLargest Contentful Paint

The problem

A $180 theme and fourteen apps is not a store.

Here's the usual sequence. You buy a theme that looked great in the demo. It's slow, so you install a speed app. It won't do quantity breaks, so that's another app. Reviews, upsells, popups, a currency switcher, each one loading its own scripts into your product page.

Six months later the store takes five seconds on a phone, the app bill has quietly passed $400 a month, and nobody can say why carts keep getting abandoned.

We build it the other way round. Native Shopify first. Apps only where they earn their place, which is fewer places than the App Store would like you to think.

Illustrative example based on the stores we typically audit. Your numbers will differ, which is what the free audit is for.

< 2sTarget load time on every store we ship
90+Lighthouse mobile score at handover
0Themes resold to you as "custom"
100%Of the store, code and accounts are yours

What we build

Everything from first sketch to first sale.

Design, build, launch, and look after it. Pick one to see what's included.

The honest recommendation

Which build do you actually need?

Most agencies recommend whatever pays them best. Answer three questions and we'll show you what we'd tell you on the call, even when it's the cheaper option.

Migrations

Moving to Shopify without losing your rankings.

Most migration horror stories are the same story: someone moved the products and forgot the URLs. Traffic falls off a cliff in week two and takes months to climb back.

We map every old URL to its new home before anything moves, then watch Search Console daily for 30 days after launch.

Where are you moving from?

Organic traffic, 12 weeks around launch

LAUNCH DONE RIGHT DONE BADLY Week −6 Week +6

Illustrative, not client data.

0

URLs left without a redirect. That's the target on every migration, and the single biggest reason rankings survive the move.

How it goes

Six steps from kickoff to first order.

Fixed scope, fixed price, and you see work every week. Click through the steps.

Weeks shown for a typical custom build. A customized theme runs 3–5 weeks end to end.

Pricing

What a Shopify build costs.

Most studios hide this. Every project gets a fixed quote after the first call, and the number in the proposal is the number on the invoice.

Essential Plan

A professional, brand-ready store built to scale with you. Ideal for businesses ready to launch quickly and manage their own catalog.

[From $1000]

3–5 weeks

  • Unlimited products and unlimited categories
  • Premium Shopify theme customized to your brand
  • Homepage, collection, product, and cart pages configured
  • Bulk product import setup for fast catalog uploads
  • Up to 10 products loaded by our team
  • Payment, shipping, and tax setup
  • About, Contact, FAQ, and Policy pages
  • Mobile-responsive design
  • Google Analytics and basic SEO setup
  • Store management training
  • 2 rounds of revisions
Get a fixed quote
MOST POPULAR

Signature Plan

A fully custom, done-for-you store engineered for conversion and growth. Built for brands where the store is the business.

[From $ 10,000]

8–10 weeks

  • 100% custom Shopify design, no templates
  • Up to 100 products fully built and loaded by our team
  • Up to 10 categories structured for navigation and SEO
  • Professionally written, SEO-optimized product descriptions
  • Variant and inventory configuration
  • Custom homepage, collection, and product page layouts
  • Conversion features: reviews, upsells, cross-sells, trust elements
  • Abandoned cart and post-purchase email flows
  • Analytics, Meta Pixel, and conversion tracking
  • App integrations for reviews, subscriptions, loyalty, and email
  • Dedicated project manager
  • Unlimited revisions
  • Team training and lifetime maintenance
Get a fixed quote

Budget below these? Tell us anyway. Sometimes there's a smaller version worth building, and sometimes we'll point you somewhere better.

Our difference

Why brands stay after launch.

Audit first

We audit before we sell

Your first call is a free store audit. Real findings, whether or not you hire us.

No app bloat

Apps are a last resort

Every app is a monthly bill and a speed tax. We build natively first and install only what earns its place.

Ownership

You own the store

Shopify account, domain, theme files and every integration, in your name from day one.

We answer

The phone rings in New York

929-619-7339. Same-day email replies during business hours.

FAQ

Questions we get every week.

It depends on whether you need a customized premium theme, a fully custom build, or Shopify Plus. Every project gets a fixed quote after the first call, and the quote is the invoice.

Three to five weeks for a customized theme, eight to fourteen for a custom build, and fourteen to twenty-four for Plus. The biggest variable is content. If your photos and copy are ready, we move fast.

Yes. Products, variants, customers, order history, reviews and blog content all come across, and every old URL gets a redirect before launch so your rankings hold.

Usually not. Plus earns its much higher monthly fee when you're doing serious volume, or need checkout customization, B2B, or stores in several countries. Try the recommender above, or ask us on the call.

It's a requirement, not an add-on. We target a mobile load under two seconds and hand over a Lighthouse mobile score of 90 or more. Then we show you the report.

Yes. We build with Online Store 2.0 sections, so your team can rearrange pages, swap images and edit copy without touching code. You also get a recorded walkthrough.

Fewer than you're running now, most likely. We use native Shopify features wherever they exist and only install an app when it's worth both the monthly cost and the speed hit.

All the time. We're based in New York and work with brands across the country. Calls happen on Eastern time, which is friendly to both coasts.

Free store audit

Let's find out what your store is leaving on the table.

Send us your store. We'll look at speed, product pages, checkout and your app stack, then send the three changes we'd make first. Yours to keep.

Get In Touch

Let’s Talk About Your Project

Tell us what you’re building. We design and build high-quality digital products globally.